USI is the parent company of seven different brands of retail frozen yogurt stores. For this “brand refresh” project, I designed a unique look and feel for each brand, including color palettes, graphics, typography, and layout. The 8.5″x11″ signs promoting “Wild Wednesdays” were created for each store to display on their counter. My task was to ensure that the marketing message was consistent across all brands while adapting it to each brand’s unique style for flyers, posters, social media, coupons, banners, and other materials.